viral videos that worked – drove sales
Awareness stage – Smirnoff Tea Partay – white guys rapping; helped drive sales of the new product because it solved the awareness missing link for the product
View ArticleWhat viral videos look like; what non-viral videos look like — by the stats
The first 2 are viral videos – notice the shape of the “total views curve” (quick rise and approaches the max asymptotically). The last 2 videos are not viral, and supported by paid advertising and...
View ArticleViral videos that worked and ones that didn’t
1. Viral videos that worked – videos that made users aware of a product or drove interest in the product Evian rollerbabies – http://www.youtube.com/watch?v=XQcVllWpwGs Smirnoff Tea Partay – white guys...
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